Designers & Runways
Your work on the runway
The ADL Fashion Week Runway Program presents South Australian designers through a curated series of shows. From emerging talent to established labels, the program offers a platform to present your collection in a professional runway environment and connect with industry and new audiences.
how to apply
Applications to the runway program are via Expression of Interest (EOI), open from 22 June to 20 July 2026.
Facilitated by the South Australian Fashion Industry Association (SAFIA), the selection process is designed to ensure equity, transparency and meaningful industry representation.
We encourage applicants to review the FAQs and prepare supporting materials that best showcase their brand story, aesthetic and creative vision.
Shortlisted applicants will be contacted with next steps following the EOI period.
2026 Key dates
- Designer EOI opens: 22 June
- Designer EOI closes: 20 July
- Selected Designers & Brands Notified: 17 August
- Team Reviews Lookbooks & Collections: 18 August
- Designers Advised of Selections: 28 August
- Garments Required: 28 September
Explore how it works below
WHAT TO EXPECT
- Present your brand on South Australia's premier fashion stage
- Core runway production costs covered for selected designers
- Four themed runway shows and an exclusive stand-alone solo presentation opportunity for an established brand with a significant body of work
- Be part of a professionally produced runway experience
- Gain exposure to industry, media and audiences
- Inclusion of stylists, production and creative teams
- Runway shows promoted via festival channels
- Runway show professional content capture provided
WHO SHOULD APPLY
Designers at different stages are encouraged to apply, with the selection based on concept, readiness and alignment with the program.
FAQ
The Runway Program is the creative centrepiece of ADL Fashion Week, showcasing South Australian fashion talent through a series of curated official festival runway shows.
Applications are open to emerging and established designers with a strong connection to South Australia, including those based locally, producing locally or contributing to the state’s fashion industry.
We welcome applications across womenswear, menswear, accessories and multidisciplinary fashion practices.
Designers must submit an Expression of Interest (EOI) during the application period (22 June - 20 July 2026). Applications are reviewed by an independent selection panel led by the South Australian Fashion Industry Association (SAFIA) using a transparent assessment process.
Designer EOIs open on 22 June 2026 and close on 20 July 2026.
Yes. Returning designers are welcome to apply for future programs.
The official runway shows are festival-curated and produced.
There is no fee to submit an EOI or participate in the runway program.
Applicants should prepare a strong visual submission including lookbooks, garment imagery, brand information and details about their proposed runway collection.
Preference is given to new or current-season collections. However, strong concepts featuring existing work may still be considered where relevant to the runway format.
Absolutely. ADL Fashion Week supports both emerging and established talent and encourages applications from designers at different stages of their career.
