The Threads Between Us
Adelaide fashion, seen through the people who live it.
Fashion in Adelaide extends far beyond the runway. It lives in the identities we shape, the rituals we return to, the places we gather and the creative relationships that move the city forward.
The Threads Between Us is this year’s ADL Fashion Week campaign, told through five living portraits that each reveal a different part of Adelaide’s fashion culture.
Step beyond the finished image and into their worlds—one story at a time. Fashion up close.
Bel Sloane
(Media Personality and SAFM radio co-host)
Step behind-the-scenes of Bel’s campaign portrait at Adelaide Town Hall. Bel wears couture+love+madness, Blakesby Hats, Ro Archives and Adelaide Hatters.
Duncan Welgemoede
(Owner and Head Chef, Africola)
Step behind-the-scenes of Duncan’s campaign portrait at Lucia's, Adelaide Central Market. Duncan wears Adidas, MJ Bale, Calvin Klein and Oscar Hunt.
Vanessa Pearce
(Founder and Creative Director, The Wolf Gang)
Step behind-the-scenes of Vanessa's campaign portrait at Victoria Square / Tarntanyangga. Vanessa wears The Wolf Gang.
Rachel Van Brussel
(Founder and Designer, VAN BRUSSEL)
Step behind-the-scenes of Rachel's campaign portrait at The Exeter. Rachel wears VAN BRUSSEL.
George and Pat Georgiou
(Creative Directors, Alexis George Couture)
Step behind-the-scenes of George and Pat's campaign portrait at Citi Zen Restaurant. Featuring emerging talent Bella Scott, represented by The Models. Pat wears her own Vintage Alexis George. George wears his own vintage. Bella wears Studio Lexi & RO Archives.
