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Be Part of AFW


ADL Fashion Week (AFW) is set to take over the city from Friday 20 to Sunday 22 October. Fashion-lovers will be invited to experience, shop and discover Adelaide’s newest fashion festival.

In 2023, AFW will be a curated program of events, unique experiences, and exciting pop-ups across the city, complemented by shopping offers and stylish in-store events.

Be part of the success of AFW 2023 and submit your application for:


Gift With Purchase

Following its success in 2022, once again we will reward shoppers with exciting gifts!  

All shoppers who spend over $150 will be able to pick a gift at random from the AFW Gift With Purchase station in Rundle Mall. This is an opportunity for your brand (no matter where you are located) to get into the hands of city shoppers!

Submit products / vouchers for Gift With Purchase.

Email us your Gift With Purchase

In 2022, the Gift With Purchase located in Rundle Mall saw:

  • 2,000+ prizes awarded
  • $661k+ in sales receipts recorded
  • $318.26 average spend per customer
  • 1,300 sign-ups to Rundle Mall’s consumer eDM database
  • Top 10 retailers by dollars spent: Myer, David Jones, Apple, JB Hi-Fi, Mecca, Michael Hill, JD Sports, Sold Gold Diamonds, rebel, Country Road

This year, we’re aiming to increase on all results achieved last year.

  • Products
  • Product samples (haircare, beauty, perishables)
  • Gift vouchers for products or services
  • Gift hampers
  • Branded merchandise
  • Exclusive can’t be bought experiences, that draw the consumer back to the store

Experience

Bring the AFW festivities (and shoppers!) into your business. Leverage the festival and create something unique that weekend; fashion-inspired cocktails, exclusive offers or a stylist package.

We know who the fashion aficionados are, so over this weekend, create something you know they'll love through an unforgettable experience in the city.

What are the latest food trends that are taking over TikTok? How can you test and try it for AFW weekend?

What is your go-to for customers in your business? How can you put a fashion-twist on the item and leverage the promotion of the festival?

What is the theme of your business? How can you fashion-ify it and make it an Experience? Think: if you’re a French bar, what’s a must-do thing in France for fashionistas?

Who is iconic in fashion? Can you rename or inspire an item or package that you know is their favorite?

AFW Associated Events Program

As part of the expansion of AFW this year, there is a new initiative – the AFW Associated Events Program. The purpose of this Program is to allow businesses, designers and creatives to collaborate and participate in the festival.

By creating and hosting your own event, you’ll have the opportunity to generate revenue via ticket sales, showcase your products and/or services, receive promotion through the festival campaign and be part of the success of AFW!

AFW Associated Events Guidelines

Terms and Conditions

Register Your Details Now