Be Part of AFW
ADL Fashion Week (AFW) will take over the city from Friday 11 to Sunday 13 October 2024.
Be part of the excitement and success. Once you have confirmed details of an Associated Event or experience, submit your application using this form.
Interested in getting involved as a creative supplier, performer, sponsor or partner, volunteer, or something else? Share with us your expression of interest.
FAQs
An Associated Event is a bespoke event exclusive to AFW, offering experiences that attendees cannot find elsewhere. These events are scheduled for specific times during AFW and require a minimum attendance of 10 people.
In contrast, an experience is more flexible, available throughout the entire AFW Program, without any minimum attendance requirement.
- Be creative, interactive, experiential and unparalleled
- Have a unique selling point
- Collaborate with others in creative industries
- Strong focus on arts and creative sectors
- Hero designers, producers, artists etc.
Previous Associated Event examples include:
- Immersive and impactful fashion and designer-led experiences
- Intimate luncheons or high teas showcasing fashion, music and arts
- Hands-on workshops, masterclasses, or demonstrations
- Runway shows and parades
- Panels, discussions, and informative conversations with designers and experts, on topics such as upcoming trends, sustainability, or technology
- Exhibitions, showcases, performances or installations
- Street or launch parties
It is free to apply to be in the Associated Events Program.
Yes. You must provide your own event insurance.
Associated Events Program
Building on the success of last year's citywide initiative, we're thrilled to bring back the AFW Associated Events Program in 2024.
The Associated Events Program is all about bringing businesses, designers, and creatives together to collaborate and participate in the festival. It’s the perfect opportunity to team up with new partners, test a new product or event, join forces with a different brand, or showcase a unique space.
By creating and hosting your own event, you’ll have the opportunity to generate revenue via ticket sales, showcase your products and/or services, receive promotion through the festival campaign and be part of the success of AFW!
Key dates
Applications open: Friday 5 July
Applications close: Friday 9 August
Acceptance advised: Friday 16 August
Learn more
APPLY NOW
Need help?
Contact: Associated Events Manager, Megan Deer, at afw@maisieandco.com to discuss how you can participate in the festival.
Experiences
You can still be involved in the AFW program without hosting an event.
During the three days of AFW we encourage businesses to transform the ordinary shopping or hospitality experience into an extraordinary one, to drive sales, reward existing customers and attract new ones. Leverage the festival and create something unique that weekend; fashion-inspired cocktails, exclusive offers or a stylist package.
When filling out the program participation form, make sure to select the 'experience' option found on the first page of the form.
APPLY NOW
Get Involved in Other Ways
We value your interest in getting involved in ADL Fashion Week and would love to hear how you'd like to get involved as a creative service, media, volunteer, performer, supplier, festival/event sponsor or partner, or something else.