Be Part of AFW
ADL Fashion Week (AFW) will take over the city from Friday 11 to Sunday 13 October 2024.
Be part of the excitement and success. Applications for the Associated Events Program have now closed. There is opportunity for businesses to submit an experience or shopping offer, and for city-based Rundle Street retailers to participate in Rundle St Up Late.
Interested in getting involved as a creative supplier, performer, sponsor or partner, volunteer, or something else? Share with us your expression of interest.
Experiences & Offers
You can still be involved in the AFW program without hosting an event.
During the three days of AFW we encourage businesses to transform the ordinary shopping or hospitality experience into an extraordinary one, to drive sales, reward existing customers and attract new ones. Leverage the festival and create something unique that weekend; fashion-inspired cocktails, exclusive offers or a stylist package.
APPLY NOW
Rundle St Up Late
Returning on Friday 11 October from 5:00 pm to 9:00 pm, Rundle St Up Late brings a buzz of activity with live roaming music, in-store experiences including complimentary beverages, shopping offers, and the new and exclusive Gift with Purchase promotion to encourage city workers, residents and festivalgoers head to the destination after work.
Retailers are encouraged to leverage Rundle St Up Late by displaying branded marketing collateral, contributing in-kind products or offers to the Gift with Purchase bags, having an in-store experience or shopping offer which can continue during the AFW weekend.
Learn more
- Download the retailer information booklet
Key dates
- Applications open now
- Applications close 5:00 pm on Friday 13 September
- Applications advised Wednesday 18 September
- Gift with Purchase contributions collected by Monday 23 September
- Liquor licence submitted by Friday 4 October
APPLY NOW
Get Involved in Other Ways
We value your interest in getting involved in ADL Fashion Week and would love to hear how you'd like to get involved as a creative service, media, volunteer, performer, supplier, festival/event sponsor or partner, or something else.