Join SAFIA for Reading the Market: What Fashion Customers Want Now, a panel discussion exploring how customer expectations are changing, how buyers and retailers are responding and how brands can stay creatively distinctive while building commercially resilient businesses.
Hear perspectives from Cathy Karuga, Founder and Designer of Yaneth; Kate Olsson, Director of Olsson Consulting and SAFIA Board Member; and Dr Kate Sansome, Lecturer in Marketing at Adelaide University. Together, they’ll discuss customer relationships, wholesale and retail, sustainability and the challenge of connecting creative vision with commercial opportunity.
Afterwards, connect with designers, business owners and industry colleagues over a light breakfast at Patina Place.