AFW The Loft Cover

The Loft at Hotel Richmond


This year, we’re adding a whole new dimension to the ADL Fashion Week program. Experience The Loft at Hotel Richmond in Rundle Mall, a chic, curated hub for fashion-forward events, local and interstate brand showcases with the opportunity to shop and meet designers, networking, dining, and socialising.

Whether you’re looking to mix and mingle before events or wind down afterward, this versatile space is the perfect backdrop. Treat yourself to an AFW-inspired light lunch, nibble on all-day snacks, or raise a glass from our special aperitivo menu.

Explore The Loft program below and plan your perfect weekend at SA's premier fashion festival.


Program

The Loft at Hotel Richmond is open to the public daily from 10:00am Friday 11 October to Sunday 13 October.

Outside of dedicated opening hours for The Loft, Hotel Richmond will continue to operate under its regular trading hours, with its Gaming Room, Balcony Room and other areas operating as usual throughout AFW, ensuring guests can enjoy the hotel’s full range of services.

Check out the range of ticketed and walk-in events available below:

8:30 am - 9:30 am: SAFIA Industry Breakfast (ticketed)

10:00 am - 9:00 pm: Open to the public (including Aperitivo Hour with DJ set from 4:00 pm - 7:00 pm)

3:00 pm - 5:00 pm: FASHion.reBORN – Towards Circularity Forum (ticketed)

10:00 am - 5:00 pm: Open to the public

10:00 am - 4:00 pm: Open to the public

DJs playing throughout

5:00 pm - 7:00 pm: SA Style Wrap Party (ticketed)



EXCLUSIVE BRAND POP-UPS

Fri 11 Oct - Sun 13 Oct
LANA WILKINSON

A prominent Melbourne fashion stylist, Lana Wilkinson's eponymous footwear label embodies elegance, practicality and quality. Lana aspires to empower women with every piece, and visitors to The Loft will be treated to the launch of five stunning new styles.

Fri 11 Oct - Sun 13 Oct
EFFIE KATS

In an Adelaide first, Melbourne-based fashion designer Effie Kats will be debuting her Australian-made ready-to-wear collection at The Loft. With an unwavering commitment to quality and craftsmanship, Effie's designs are a timeless expression of individuality and sophistication.

Fri 11 Oct - Sun 13 Oct
PAOLO SEBASTIAN

Don't miss this exclusive opportunity to own a piece of Paolo Sebastian couture! In a rare archival sale, designer Paul Vasileff will be showcasing pieces never available outside of the Atelier, plus exclusive accessories. By appointment only.

Fri 11 Oct - Sun 13 Oct
YANETH

SA luxury sustainable fashion brand Yaneth is built on the foundations of premium, natural fabrics, with a strong emphasis on the qualities of wool. Meticulously designed and crafted in Australia, discover exclusive limited run styles at The Loft.